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Hodge is a former nightclub owner from London who is now managing director for Beautiful People.com, a website he took global five years ago.
To become a member of the site, applicants must submit a photo and profile and be voted beautiful enough by a majority of members from the opposite sex. The site now claims over 750,000 members around the world who pay monthly subscriptions that average around -.
Managing Director of Beautiful People Greg Hodge states that people were tired of using mainstream online dating sites when looking for an attractive partner, since they allow anyone to join and have mediocre or non-existent filters for finding attractive people.
Hodge acknowledges that attraction is a strong criterion when romantically approaching prospective mates, and attempts to transfer this aspect of dating onto the website.
Beautiful People then placed the banned billboards on the back of trucks which were driven around New York.
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The vote is democratic, if applicants secure a majority of positive votes they are accepted.
The website has attracted considerable controversy in the media and much criticism since its inception due to its exclusive business model of only allowing perceived attractive men and women to join the dating community.
Beautiful People launched a satirical campaign in support of same-sex marriage in the United States in June 2012 by producing images using look a likes.Mentoring is currently free, but Hodge envisions monetizing it.Perhaps mentors will eventually charge for their services, and the website will take a cut.He's also expanding the brand by hosting special Beautiful People events, where production companies, modeling agencies, and casting directors come looking for talent.One of the new mentors is 22-year-old model Joslyn Stabile.
Most members stay for about three months, and Hodge said overall revenue continues to grow.